Sharlene is a design leader trusted to lead enterprise change when outcomes, delivery, and executive confidence are on the line, without compromising experience.

Past Roles

2012-2013

Senior Art Director, Acquity Group 

Led creative direction for global brands to strengthen market presence and deliver measurable business results. Collaborated closely with client executives to connect design strategy with business goals and customer engagement.

Key highlights:

• Drove $10M in new business through strategic pitch direction and storytelling.

• Increased brand awareness through integrated creative campaigns.

• Streamlined creative review cycles by 12%, improving delivery speed and quality.

2010-2012

Lead Digital Designer, GA Communication (Merge World)

Led omnichannel strategy and creative direction across major healthcare and pharma brands. Partnered with commercial, medical, and marketing teams to translate insights into engagement programs, sales enablement tools, and HCP education that drove measurable growth across channels.

Key Highlights

• Led omnichannel strategy turning insights into segmentation, journeys, and channel plans

• Built scalable sales and HCP engagement tools

• Directed integrated web, app, email, and social programs

• Delivered HCP education campaigns

2005-2010

Freelancer

Select Clients:
A5 Group, Agency MSI, Chicago Creative Partnership, Diet Strychnine, Gyro Chicago, Hartford Design, Hoffman York, Kaplan Financial, Manifest Digital, Leo Burnett, Segura Inc.

2005

Font Technician, T26 Type Foundry

Supported type designers in producing and refining digital fonts for commercial release. Assisted with character set development, technical cleanup, and quality assurance across multiple formats to ensure consistent rendering and performance. Collaborated on testing, spacing, and kerning refinements to maintain the foundry’s design standards.